Friday, February 13, 2009

Loris Azzaro - Fashion Icon of the 1960s and 1970s

Shoes by Loris AzzaroImage via Wikipedia

Loris Azzaro Design House by Luke Lawreszuk

The Loris Azzaro Design House, based out of France, has a long history of producing the most exquisite and delicious fragrances. Azzaro began as a high end fashion and accessory designer in Paris in 1962 and they are credited with the first successful introduction of accessories embroidered with beads into fashion circles.

In 1968 Loris designed the first successful dress decorated with cut-out circles for the High Fashion set, and is credited with the design of singer Sheila's wedding dress in 1973.

Loris launched into the world of perfume in 1975 by introducing Azzaro Couture. With its sweet sophistication and flirty appeal Azzaro Couture became an instant hit. Azzaro Couture was inspired by high fashion trends and is resplendent with cypress notes and floral decadence. In 1978 Loris Azzaro added to their perfume collection Azzaro Pour Hommes, a seductive and charismatic blend made to embody the spirit of Azzaro himself.

In 1984 Azzaro introduced a sweet, elegant and contemporary fragrance for women called Azzaro 9. This exotic blend is light and feminine with a romantic blend of nine yellow and white flowers. 1989 saw the introduction of the charming and passionate fragrance of Acteur, an Eau de Toilette for men with an exotic mix of woody and spicy notes. Loris introduced Ohlala, an oriental blend for women, in 1993.

In 1995 Azzaro created a fresh floral fragrance in Eau Belle. This delicious perfume was created to simulate the allure of the Mediterranean and bursts with fresh floral appeal. A cool and masculine cologne for men called Chrome was introduced in 1996 and in 2000 Azzaro began his new collection of colognes for men with his first installation of Pure Vetiver. Pure Lavend was added in 2001 and Pure Cedrat was introduced in 2002. Loris Azzaro also introduced Orange Tonic in 2002, a sweet and vital perfume in a playful bottle.

In 2004 Vanessa Seward took over the design department at Loris Azzaro Design House. The last few years have continued to be successful for them with the introduction of Silver Black, Pink Tonic, and Bright Visit.

Visit perfume store for Azzaro perfumes and other top perfume brands.

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