Image via WikipediaBy Charlotte J Wilson
If there is one brand that has been able to stand the test of time purely because of its innovative use of natural materials like sheepskin and rubber, it has to be Ugg boots. This brand that came into existence in Australia created a flutter in the market when it introduced its range of boots made out of high quality sheepskin.
Consumers who were till then well accustomed to using top notch leather footwear now had something different to look forward to. The Merino sheepskin used to manufacture Ugg boots proved to be not only very durable but extremely soft and with excellent cushion qualities.
What distinguished Ugg boots from others apart from its use of sheepskin was the fact that consumers could wear them during both summer and winter seasons. These boots had wool whose outer part could be enveloped with generous fleece for that ultra soft feeling, while the inners could be covered with skin.
Merino sheepskin with its double faced attribute thus offered a thermostatic kind of setting whereby your feet remained very cosy and warm during cold winter but became cool during summer. Fleece helped in keeping out moisture and thus ensured that your feet always remained dry. The soles were made out of rubber and stitched firmly into the boots on the outside.
The use of such material naturally pushed up the cost of these boots but people were more than willing to pay the price given the exclusive benefits they could enjoy with Ugg boots.
It was not surprising therefore that these boots soon had many imitators who tried to introduce their own brand. Over the years, very few have succeeded in their endeavour as they have not been able to duplicate the effect and comfort Uggs have been consistently delivering to its consumers.
Ugg quickly realised that in order to maintain their competitive advantage, they had to bring out these boots in a whole range of colours and sizes. You thus had access to pretty attractive colours like blue, pink, chestnut, fuchsia and many others. Women found them ideal as they could now complement their attire with the right footwear and rest assured that their feet would remain well protected through the season.
The height of the boots introduced by the brand varied from ankle high boots to those reaching above the knee. Tall boots were always preferred by many women and since they were available in vibrant colours available, they were quickly snapped up.
Unfortunately, like most other successful brands, Ugg too have to face the scourge of duplicates and replicas flooding the market and wooing the consumers. These are made out of cheap pigskin or cowhide and if you are not careful when buying them, you could end up burning a hole in your pocket. Such products are also not good for your skin due to the spurious chemicals used in their manufacture.
It is therefore advisable that you do not look out for cheap Ugg boots, but pay more for the genuine article.
Charlotte Wilson has been sharing her experiences with various fashion brands and retail stores such as online shoes retailer Sarenza UK, through article writing for over 10 years. To view a range of fashionable footwear including the latest Ugg Boots collection, please visit the Sarenza website.
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