Saturday, October 10, 2009

The Story of Polo's Ralph Lauren

By Marc D.

Ralph Lauren Lipchitz was born on October 14, 1939 in New York and eventually became one of the leaders in contemporary design. From a Jewish family and raised in Bronx he studied economics at the City College of Manhattan where he excelled with the clarity of knowing what he wanted to do and how he would do it.

At the age of 25 he married Ricky Low-Beer, a woman that accompanied him silently in all his endeavors in an unconditional way while raising their 3 children who are now part of the company.

Ralph began his career in the fashion world in 1967. His first job was working for Beau Brummell Neckwear, a company that made ties and was the inspiration of what was going to give birth as his own brand. That year he launched a company named Polo. He was making originals ties, which could express something different for the people that used them: namely class, style and elegance.

The next year he joined Norman Hilton and founded Polo Fashions New York and began incorporating a full line of clothes for men.

In 1969 he established the first retail store that was located inside another, revolutionizing the concept of the retail environment during that time period as his store was inside of Bloomingdale's in New York.

Ralph Lauren kept continuously driving fashion world trends with his first clothing line for women in 1972 when he first introduced the famous polo shirt and polo player logo. He stated at one point that when he designs a woman's collection, he has a character in his mind. Things like: Who is she? Where does she live? What does she like? He studies her personality and designs for and through her. Through this concept Ralph Lauren shows how he can decode the iconography of the United States in his vision, both Western Native American culture and the West Hollywood glamour.

In 1974 he began incorporating film dressing as Robert Redford wore Polo in The Great Gatsby movie.

In 1981 he inaugurated his first store in London and 2 years latter was the first fashion designer creating an entire line of home furnishings.

The zenith of his spirit was created in 1986 when he turned to the Rhinelander mansion in New York, a spectacular building from the late nineteenth century, and placed the flagship store for the company. From the 90's the company extended to the sport world with his successful line Polo Sport to the upper segments of the market and significantly strengthened his financial position when the company went public in 1997.

Marc D. has worked for various Fortune 500 companies, has started multiple entrepreneurial endeavors and has acquired various personal interests including content writing over the years. Please visit one of his latest interests in lawn care where he provides information on lawn mower tires, lawn mower cover options and other types of related lawn care products.

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